Instagram is an excellent tool for reaching new audiences, promoting your business, and increasing sales. However, reaching your goals can be challenging, especially since the Instagram algorithm affects organic reach.
Luckily, there are several simple ways to increase your organic reach. Using the right techniques will help you combat the effects of the algorithm and grow your brand.
Use Hashtags
If you want to get more exposure and earn money on Instagram, you can use hashtags to find people interested in the same topics as your business. But make sure to use hashtags that are relevant and meaningful to your brand. It’s a good idea to create a list of hashtags you can use for your posts. This will save you time and make it easy to switch up your strategy based on trends, seasons, places, and other factors.
When choosing hashtags, make sure to research your competitors and the influencers in your niche. This will help you see what they’re using and how it’s working for them. It’s also a good idea to check out less popular hashtags. There will be less competition for you and could increase your reach.
Post at the Right Time
One of the best ways to increase your Instagram reach is to post at the right time. Instagram’s algorithm rewards recent content and gets high engagement, so it’s important to post when your audience is online.
Another way to boost your organic reach is to increase the shareability of your posts. This can be achieved with contests, questions/choices and other interactive content.
Using branded hashtags can also help you increase your reach and build brand awareness. Hashtags are found in Instagram’s ‘explore’ and search features, so if you use them in every post, they will be visible to a much wider audience. Another way to encourage sharing is to include a call to action in your post. This could be a link to your website or a special offer. If you’re able to make this call to action stand out, it’s more likely to encourage your followers to click through and convert to customers.
Use a Hashtag Generator
Hashtags are a great way to get more engagement on Instagram and help you build a community of followers who are loyal to your brand. They also allow you to reach a larger audience, which can increase your earnings.
However, using hashtags sparingly is important, as using too many can look spammy and limit the number of people who see your posts. You should aim to use three to six hashtags for each post and make sure they’re related to your business niche. You can use a hashtag generator to find the right hashtags for your content. These tools will give you a list of the best hashtags based on popularity, performance, and usage.
Promote Your Posts
Promoting your posts on Instagram is one of the most effective ways to increase engagement and boost brand awareness. It’s also a great way to get new followers and reach your target audience.
When you promote your posts on Instagram, you’ll be asked to set a budget for your campaign. Then, you can select the type of reach that works best for you. You can send people to your profile if you want to grow your in-app presence, or you can direct them to your website or direct messages if you’re interested in driving sales or getting your customers down the purchase funnel.
To determine which option is right for you, you’ll need to consider your goals and customer profile. Regardless of your choice, the key is to pick the right target audience.
