Online gambling operators want to attract and retain as many players as possible. To do so, they have to know their players. This may include having general profiles of players, learning more about their habits, and finding out what they want most out of the gaming experience. Understanding their demographics and preferences can help casinos to grow their customer base.
Gender differences
The growth of online gambling has led to an increase in women players. Women tend to play more games at home and on the go than at land-based casinos. Women like games like online bingo, slot machines, raffles, and lotteries. Men tend to prefer casino table games, sports betting, horse racing or poker.
Using the right marketing strategies and tailoring experiences to suit both men and women will increase revenue for casinos. Women tend to deposit less, but they also deposit more frequently. They like small, fixed bets. Casinos like Play Gun Lake offer a casino promo code that can entice them by giving a certain percentage off a deposit or free spins at online slots.
Age
Knowing the ages of players can help casinos to formulate more successful marketing strategies. With online gambling, the average age of gamblers is getting lower. Tech-savvy millennials and Generation Z are a significant part of the online market, so casinos need to address this age group. Esports and virtual or augmented reality games can help casinos to reach younger audiences.
Statistics show that men start gambling at about the age of 20, whereas women are usually in their 30s when they start gambling. Casinos wanting to reach women players need to find ways to cater to a more mature audience.
Time
Statistics show that the average time online gamblers spend on single sessions can vary between countries. Casinos must conduct country-specific research to find out how much time gamblers spend playing. Some players will rely on the psychology of luck and bet large amounts with a high amount of risk but the potential for higher rewards. This means they will spend less time playing because they quickly use up their bankrolls.
Other players will work carefully with their bankrolls to get the most out of their playing time. Casinos offer bonuses to help them stretch out their bankrolls and playing time, which gives them more opportunities to win.
Gambling spend
Casinos offer loyalty programs, rewards, and comps to loyal customers depending on how long they play and how much money they spend. There is no magic number or dollar amount that triggers comps. Most loyalty programs have tiers. Players can move up the tiers and earn more valuable comps as they spend more and move up.
It is critical to offer comps that appeal to demographics. This may be a complimentary massage for a working professional or a free meal for a patron who likes to bring the family along. Other comps may include valet parking, free hotel stays, and access to high roller lounges.
